Type and Design Philosophy Differences

Last week I was craving to learn something. It started when I was reading Art Adam’s stuff on cinematography and optics over on ProVideoCoalition. I was going up to the cabin for a few days so tromped off to the local bookstores for something to get me learned.

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Teaser Animation: Comments?

We’re starting to ramp up the promotions of this new study I’ve been working. I’ve been referring to it as the “The Leadership Module” here. Anyway, I did a little animation from scratch at the end of the 30 second excerpt. Mind shooting some comments my way? Again, I don’t have the luxury of on-site peer review and I want to make my work stand out. So let me know what you think of the animation at the end. Thanks!

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Reblog: Basic Art Direction Primer

This is completely and utterly in the spirit of what I attempt to write about (independent, multi-hat work) and I got to learn a few things about Art Direction myself. From Matthew Jeppsen at FreshDV:

The following case study article was written by Pablo Korona, a Rockford, IL based video producer and FreshDV contributor. You can learn more about Pablo’s work at www.pablokorona.com.

Basic Art Direction Primer / Production Design for a Tabletop Product Shoot
Among the many crew departments working a production set, audio and art are often overlooked or ignored. Both are usually an afterthought. But hey, at least all the audio guy has to do is point a microphone and unplug the refrigerator! Easy money. I overgeneralize of course, but I say this to simply illustrate the focus of audio, and how having some one dedicated to it on set produces a better outcome. This also applies to the production design, but is even more reinforced because “art” is not a narrow focus.

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