This business is about making content that people want to see. But I believe the key to all of it is relationships.
Making it Happen
When I was NAB, I’d made it a point to put relationships over exhibits I wanted to see or workshops I wanted to attend. That’s hard to do with all that gear candy. But I maintained that commitment and came away with a few simple thoughts: there are people I met or knew a little bit online that I would call and trust with my budget, vision and project. There are others that are a level deeper and will remain friends for life. Then there is the sector of people who I will never work with; I was disregarded, blown off, and otherwise ignored.
The best part of it? Those that are cool, I WANT to work with them. And even if their work isn’t as great as the other guy’s work, because they’re cool, invested in people more than product, and fun to be around; I’ll hire ‘em.
Take away? You never know what kind of vibe your sending. That vibe speaks way louder than the level or amount of work you have.
Getting it Watched
I believe relationships are at the core of the non-fiction stuff I do. If an audience can connect not just with the story, but with the character in the story then it’s accomplished. If they can walk away feeling connected to the character they’ll feel connected to the story. More often than not, the what IS the who. The story, the location, the cuts, the color, the sound; all just tools to help you reveal who the character is and keep the pacing going. But the relationship between the audience and your subject is where the connection with the content really happens.
Take Away: Connection is people to people- that’s always gonna sell more than pretty shots.
