Cineform, Red and Workflow Thoughts

In a nutshell this post is me primarily working through some thoughts and decision-making process. None of it is urgent so that plays a small role. I’m over here in Bangladesh working on the second part of documentary. This is the final bit of filming, the first of which took place in February from Malaysia. Upcoming projects included a potential week in Africa in February and a documentary in pre-production now that will be in the middle east.

I’ve been eyeing the development of the new Red products and watching VDSLR’s hitting the market like hotcakes. Large sensors and small form factors doing pretty dances in my eyes. As an independent producer and camera guy, the low-impact, lower-weight of these things is highly appealing. However, both have limitations. The VDSLRs are crippled in a few areas and the Scarlet is yet to exist. And quite frankly, after being over here in Bangladesh filming again, I’m seriously re-thinking shooting with a DSLR shape cam. My Z7u is small, but I’ve been paying attention to how I shoot, and I quite often prop the camera against my shoulder like a gun…the LCD being right at eye-level.

So as much as the lemmings were all jumping off the cliff with the 7D. I refrained. This is where you might be able to help my thinking process. I have a good camera. It’s only downside is HDV and 1/3″ sensor. I can get out of HDV in two different flavors (HDMI uncompressed at 1920 in 4:2:2): the first being XDCam with the NanoFlash and the second being the Cineform Intermediate via the CinedeckHD. My thinking is that getting a better recording medium will go a lot farther than a larger sensor. I’d be curious to hear your thoughts.

My camera also has interchangeable lenses, I can get Fujinon or more Ziess lenses for the cam if I want as well. After looking at the proposed Scarlet dimensions, I realize it’s not any lighter than my Z7u. Slightly small in brain only form, but once you attach everything, it’s going to be heavier and probably larger than my current camera.

Having a new record medium would prep me for any HDMI or HDI output sources down the road, VDSLRs, Scarlets, other cameras. My workflow would remain the same. Currently, I love the Cineform workflow, it looks great, plays back great, metadata support, First Light (which I’ve yet to use, but plan to) and support with every major NLE.

Granted there are a few issues, like mobile power and being tethered to something in my backpack, but I’d take that for way better looking footage. So those are my thoughts. What are yours on the subject?

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  • I jumped onto the VDSLR bandwagon a little late, and so far I have been really happy. For me the decision was based on three things
    1. Image quality for the average viewer - sure the VDSLR may not have the same resolution as a variety of other options, but to the average viewer (almost anyone that isn't looking at the piece on a large screen display looking for compression artifacts) the image is better on the DSLR. They are looking at things like color, saturation and depth of field. Most of these people will never be able to explain why they find this image more pleasing, but it is to them - and they are my primary audience, not a bunch of gear heads (who I do like by the way).
    2. Delivery options - This is where I had to be honest with myself. At this point in my career, I am not delivering pieces to get transferred to film and displayed in theaters. This year only about 10% of my work was for broadcast television where it gets displayed in 1080i. Almost all of my work is either delivered through the web (the majority through vimeo's embedded player which is at 720p) or downconverted to SD for DVD delivery (we're still several years away from the average corporate client wanting BluRay.) There is no way I need HD uncompressed. In fact, that would only make my life more difficult.
    3. Form factor - I am one of the people that actually prefesr the smaller camera for a good amount of situations (as long as it's equipped with something like the Z-finder). It's unobtrusive, subtle and easy to pack away. My main complaint is getting shots from the hip (which I like to do a lot with my Canon HDV camera) is really hard without a tilt screen.
    All that said, I still use my traditional video camera for all sorts of things, especially interviews and corporate work. But the 5d is creeping up in terms of percentage of use. One or two more generations of development and I think it's pretty close to being my primary camera. The other issue I have is one of cost. People look at the 5d or 7d and forget that there is probably another 1-3K that you need to spend on lenses, audio gear and media. Not quite as affordable as it appears.

    I wrote a lot here - methinks I will post this on my blog as well.
  • Fantastic thoughts. Very similar to my thoughts as well. I guess I lean
    towards the idea that if my source is as good as possible it look great no
    matter where it ends up. Projectors seem to be my primary medium right now
    for the longer form stuff so who knows. Great stuff to think about.
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